b'12MULTIDIMENSIONAL MANAGEMENTThe transformation of the building located at Rue duMarch 40 in downtown Geneva, led by the construction department of the company PSP, took nearly six years.The complete renovation of this heritage building, fromthe first studies launched in 2014 until the shops and hotel opened in summer 2020, showcases PSPs capacity to mobilise the wide range of expertise required to transform the building.As owner, partner and contractor, PSP coordinated thebuildings transformation with the diverse expertise required.It was a challenging project, overseeing both local and international participants. The project also aimed to becomea model for considering environmental issues in historic renovations. The tenants needed to continue their activities during the works. And whats more, the pandemic causedmajor disruptions.Such an enormous and complex project requires synergy between the various participants to ensure effective dialogue, RUE DU MARCH 40GENEVAsufficient flexibility and unfailing commitment.PSP was like the proud conductor of an orchestra, blending heritage and modernity in a complete renovation in the heartof central Genevas buzzing shopping district.'