b'28LUXURYLAID BAREThe very first citizenM hotel opened its doors in 2008 when founder Rattan Chadha set out to bring the fundamentals of luxury to an international clientele. The brand operates around four core pillars: super-simple, super-useful technology, distinctive design, a prefabricated approach to architecture, and specially-commissioned artwork. There are currently 15 citizenM hotels worldwide.Cosmopolitan by natureTake a seat on the terrace of a cafe in Geneva andyoull hear hundreds of languages floating through the air. The city welcomes expats, tourists and nomadic workers from all over the world. So many diverse origins, but all well-versed in the highest standards in hospitality and service. Geneva has the ideal cosmopolitan blend for citizenM.RUE DU MARCH 40GENEVARattan Chadha and his children, Robin and Noreen, all accomplished entrepreneurs, began observing Genevas international population in 2008. They noticed that people staying in Geneva seemed aware of what they expect when it comes to hospitality- and what they can do without. The citizenM concept grew from this observation. The resultis a chain of hotels in tune with the needs and desiresof contemporary globetrotters, driven by a unique andclear vision of affordable luxury.'