b'Blending the local vibe with international influencescitizenM likes bold contrasts. Contrasts are central to the brands spirit where old meets new and international guests mix with the locals. citizenM takes pride in honouring their host cities by embracing the atmosphere and showcasing local RUE DU MARCH 40GENEVAtalent. Rattan Chadha, an experienced collector, encourages the curators of citizenM to explore galleries, visit artists studios, and exchange with art schools. In Geneva, the Lausanne ECAL art school provided their inspiration. The artworks in each citizenM hotel have a common theme. At Rue du March 40, the theme is time, a recurrent artistic image deeply rooted in citizenMs culture.'