b'Rue du March 40 is a textbookexample of the kind of buildinga traditional five-star hotel mightsnap up. In such a setting, our visionof affordable luxury for the people couldnt be more conspicuous.ROBIN CHADHACMOCITIZENMStraight to the heartTo make luxury affordable, citizenM knows there is no room for the superfluous. But what is luxury without the frills? Big, comfortable beds, stunning powerful showers, and high-tech tools for a perfect personalised experience. Simply pure luxury. You wont find a chocolate on the pillow or flowers in the room. But there are no queues at reception either. citizenM employees are selected for their upbeat, agile personalities. They are on hand to help you with the automated check-in, mix a sumptuous cocktail, and tell you everything you need to know about the citys best-kept secrets.FlexibilitycitizenM has already taken up residence in many cities where they apply their high standards. Consistently applied RUE DU MARCH 40GENEVAto the letter, the underlying principle avoids decisions on a case-by-case basis, which minimises delays. The concept has usually been rolled out in modern buildings owned by the brand. Reconciling the citizenM approach with a 17th-century building was more complicated. Cutting-edge technology had to be installed at Rue du March 40 to ensure high-performance connectivity, automated self-check-in kiosks, and individual ventilation systems for all 144 rooms, managed and operated remotely.'